Market Match Across the United States

Post by Intern and UNH Student Meriah M.

Here in New Hampshire shoppers using SNAP (formerly food stamps) are able to double their buying power at farmers markets through the Granite State Market Match program, where food assistance benefits are matched with vouchers to purchase fruits and veggies from local farms. 

Across the country there are programs similar to Granite State Market Match, commonly known as nutrition incentive programs, that help low-income shoppers buy more fresh produce. 

California is home to another Market Match program that parallels the Granite State Market Match in its goals to provide additional income for SNAP shoppers to use at local farmers markets. The California Market Match program is funded by the same grant that supports Granite State Market Match, the Food Insecurity Nutrition Incentive (FINI) Grant, with the Ecology Center implementing and overseeing the program. In both New Hampshire and California, the FINI Grant (now called the Gus Schumacher Nutrition Incentive Program) supports efforts to increase fruit and vegetable consumption among SNAP recipients. 

Since the program was originally founded in 2009, Market Match in California has evolved to best support low-income consumers and local farms. At its inception, California’s Market Match looked similar to the current structure of the Granite State Market Match, with community-based partnerships of market operators and local organizations that created the California Market Match Consortium (CMMC) facilitating the program. What started as a program offered at 44 markets has expanded to 290 sites across the state. 

Though it is helpful for states to model various programs on the success of other states, programs will differ based on the culture, location, and government of each state. One obvious difference between California and New Hampshire is the climate, lending to significantly different agricultural products and timelines that effect when and where fresh produce is available. Outside of physical differences that affect farmers’ market shoppers, there are differences in the way Market Match is allocated. As in New Hampshire, California shoppers are able to get $1 to $1 SNAP dollars matched for produce vouchers, but only up to $10 depending on the market’s Market Match budget. In New Hampshire, shoppers are not limited by Granite State Market Match as to how much they can spend and customers will commonly match $20 or $30 at a time. 

In California, WIC benefits (the Special Supplemental Nutrition Program for Women, Infants, and Children) can also be used for the Market Match Program, allowing new mothers and children up to the age of five another opportunity to engage with Market Match and in turn, local farms. In New Hampshire, Market Match is currently limited to SNAP benefits (Supplemental Nutrition Assistance Program). 

Access to affordable, healthy, local food is important everywhere in America, and it is exciting to see New Hampshire and California pioneering unique Market Match programs that benefit low-income consumers and local farmers. Evaluating the various ways states implement nutrition incentive programs will lead to better informed national policy and solutions to address food insecurity. 

Food Insecurity Legislation in NH

Blog post written by Intern Meriah M.

Innovative Solutions to Food Insecurity in the NH General Court — HB 1638

How can New Hampshire best serve its citizens who struggle to access affordable, nutritious food? Representative Joelle Martin of Milford introduced House Bill 1638 this session seeking to provide an answer. 

The New Hampshire Nutrition Incentives Network has worked to increase affordable access to locally grown food since 2013 through the Granite State Market Match Program, which allows shoppers using SNAP (Supplemental Nutrition Assistance Program, formerly Food Stamps) to double their buying power at farmers markets. When shoppers spend their SNAP dollars at participating markets, they receive a corresponding amoung of Market Match dollars that can be spent on fruits or vegetables. For the cost of $10, a shopper can leave the market with $20 worth of food, creating an incentive to shop and eat local, healthy foods while stretching a grocery budget. 

 

While Granite State Market Match has made significant differences in the lives of the residents that it serves, it is currently only reaching 2% of New Hampshire’s SNAP recipients because it has been operating as a pilot program supported by the federal grants. There is tremendous opportunity for Granite State Market Match and other nutrition incentive programs to grow with state funding. 

Here is where Representative Martin’s bill matters: House Bill 1638 would continue to support and expand equitable access to healthy food by providing $150,000 in state funding to nutrition incentive programs, including Market Match. This financial support would allow for nutrition incentive programs to reach more SNAP recipients, providing healthier, locally sourced meals for more New Hampshire residents. 

The local, community-based nature of nutrition incentive programs provides added benefits. The Market Match program helps farmers to access a previously untapped revenue stream: SNAP dollars. For some market vendors, 20% of their revenue comes from SNAP shoppers. 

HB 1638 received a hearing in January before the House Health, Human Services, and Elderly Affairs Committee in which many individuals and organizations testified to the success and importance of nutrition incentive programs in New Hampshire. 

As legislators review this bill, the voices of New Hampshire residents strongly influence their perspective. You can support the affordable access to healthy, local foods and the efforts of Seacoast Eat Local by contacting the committee by phone (271-3589) or by email ([email protected]).